About

The FFWD Institute for Music Market Innovation is an independent, non-profit research organization dedicated to addressing the real-world challenges of the music industry through meaningful academic research. By producing rigorous, peer-reviewed studies and championing open science, FFWD Institute provides the empirical evidence needed to support industry organizations and influence key regulatory frameworks. At the same time, FFWD Institute delivers actionable insights to professionals and entrepreneurs, bridging the gap between academia and the music business. Our goal is to drive innovation, support strategic decision-making, and help the entire music ecosystem thrive in a rapidly evolving landscape.